Communication (Neo-Liberalism) Essay Example | Topics and Well Written Essays - 1250 words

Communication (Neo-Liberalism) - Essay Example Surveillance has become part of media and to some extent life too. Current communication policy is ruled by the technological discoveries and achievements. UNESCO's New World Information and Communication Order have sponsored various world summits to evolve and update communication policies based on the emerging neoliberalism and other connected theories. Neoliberal visions and revisions of the global communication policy are focused on the technical aspects of communication. Globalization, technical evolution and democratization are the forces that have introduced neoliberalism. According to Andrejevik (2004), reality surveillance shows like Big Brother are not tremendously popular and is only viewed by spectators willing to enter into a virtual space; but this does not mean that it is not successful and its success is attributed to its democratic attitude, though considered to be a distorted version by others. He says this is mainly because of the emergence of a surveillance based economy gives authenticity to the reality shows and how the society is reacting to them without being obviously revolutionalised by them. Also there is a genuine fear that the bad old days of police states, unlimited surveillance and authoritarian regimes are not far off, due to the communication and media technologies that are becoming more and more aggressive every day. In addition to this, sociologists are worried about the addictive shopping that might overtake all other priorities. Bennett, who gives historical and political background through Freudian concepts of psychoanalysis as a contributing factor, invoking Freud's penchant for economic explanations of the psyche, talks about getting motivated by the unconscious marketing and goes to the extent of sexualizing advertised products which will once again lead the unconscious buyers into compelling addictive shopping. "Addictive shopping first entered the psychiatric textbooks in 1915; but it was only in the 1990s that it became the subject of a raft of psychological theories and therapies offering to explain and address the emotional needs and personality traits assumed to give rise to compulsive spending" Bennett (2005). No doubt, this is stating it in its extremity with 'utmost skepticism'; but the days of unlimited freedom, individuality and privacy seem to be very fast disappearing and this is a disturbing trend. According to Williams tries to attach neoliberalism into Marxist theories and thinks it is necessary to understand both the dominant and the residual cultures. He argues that cultural emergence could be complex; but is of major importance, as the social order is changing and right now it is difficult to differentiate between the dominant and the secondary. Because the society under neoliberalism has not yet reached the changed perspective; instead, it is still going through the stage of pre-emergence of the final form."Again and again what we have to observe is in effect a pre-emergence, active and pressing, but not yet fully articulated, rather than the evident emergence which could be more confidently named. It is to understand more closely this condition of pre-emergence, as well as the more evident forms of the emergent, the residual, and the dominant, that we need to explore the concepts of struct6ures of feeling," Williams (1977). Neoliberalism is

MAN-40036 strategy and information management assignment 2014 Essay

MAN-40036 strategy and information management assignment 2014 - Essay Example In addition, it has been able to develop a standard operating procedure that has been largely responsible for the identification, acquisition, and transfer of knowledge between the different stores in the company’s network. Because of the skill displayed by its management when handling diverse issues from its numerous stores globally, and also being able to venture into countries which speak different languages, IKEA has achieved success on the international scene where other companies take years to achieve the same. The vision of IKEA is to generate an enhanced daily life for the many people and in order to achieve it; this company has worked toward the provision of a range of well-designed and serviceable home furnishing (Meisler, 2004). In addition, it has ensured that the cost of production is low enough so that the sale price of its products is low enough to so that as many people as possible can be able to purchase them. The mission of IKEA supports it vision through the development of a diverse range of useful household and office products at prices which are low enough to ensure that as many of its customers as possible can afford them (Jonsson & Foss, 2011). In order to fulfill its mission, this company focuses towards the creation of good furniture design that is set at a low price. The furnishings that are offered by this company vary to a great degree and these cover every room in the home, with the aim of satisfying those people ranging from the romantic at heart to the minimalist. The company’s stores are so well coordinated that the designers are normally able to come up with products which meet the daily needs of their customers through the elimination of all those parts which are unnecessary. The cornerstone of IKEA’s mission is ensuring that the prices of its products remain low so that they can be available to everyone. In order to fulfill this